Social media marketing is more measurable than it gets credit for. The teams that win are the ones who treat it as a discipline, not a vibe. Here are six skills that compound.
The six skills
Each one has a clear training path and a clear interview signal.
- Audience research — who, what, where, why
- Hook writing — the first 1.5 seconds of every post
- Short-form video — script, shoot, edit
- Performance analytics — beyond likes
- Paid amplification basics
- Crisis management and community moderation
The bottom line
Pick three of the six. Get good. The other three will fall into place once you’re inside a real team.
